4 Revenue-Related Reasons Your Ecommerce Store Should Be Blogging
Maybe you think blogging is passé and just the thought of writing a blog makes you feel like a 16 year old in 2001…
Maybe you hate writing and you just want to sell sell sell…
Maybe you don’t know what to blog about…
Maybe you think your industry is too boring to right about…
The list goes on and on.
There are plenty of excuses not to be blogging. And it’s true. Blogging isn’t easy. But here’s why it’s important.
Content and commerce are inextricably linked.
So, take a look at these 4 revenue-related reasons to be blogging and get started today!
1) Brand is (likely) your only true differentiator.
When customers are making a decision between you and a competitor, it’s going to come down to your brand and the relationship that your customers have with you. If your customers don’t know who you are and what you stand for, they are not going to choose you.
Don’t take our word for it. Check out this study by Inc. Millennials are the most brand-loyal generation, so you must build a strong brand. Blogging is a great way to do this and turn your customers into loyal fans.
2) Blogs are evergreen.
Unlike other ways to drive customers to your site, like PPC campaigns, your blog content is evergreen. It stays with you on your site and gains momentum over time. Which leads us to our next point…
3) Organic traffic is free.
And how do you get organic traffic? Content.
Write relevant blogs for your audience and you will build up your organic traffic. It won’t be instant. In fact, it takes quite a bit of time to build up organic traffic through your content. But once you do, it keeps on coming, and this traffic is free.
4) Blogging is free.
Or at least it can be if you do it yourself! So if you don’t have any cash in the bank, blogging is your best marketing and brand building option.
So get blogging today!