When Max Lucado and company invited us in on their recent launch for Max’s latest title, they had what many bring to the table: a need for traffic, an idea of how to get traffic, a timeline, and a strict budget.

24 hours after launch, Max’s book launch page had over 5,000 unique impressions and 1,000 engaged participants. We had created an online “prayer wall” for Max’s fans, where people from all over the world could post their needs, get prayer, and of course learn all about Max’s new book – which happened to be written for those working through various struggles. Now, as of 6 months after launch, the prayer wall has had 17,000 prayer requests posted, over 50,000 commitments for prayer, and attracted more than 100,000 visitors to learn more about Max’s book.

Together we took a rough idea and turned it into a viral engagement campaign that touched thousands of people.