The Pioneer Woman Mercantile

The team at Metacake made modifications and updates to The Pioneer Woman Mercantile’s store theme on the Shopify platform. We redesigned the hero banner on the homepage, and made some design modifications to the main navigation and footer.

Lolli & Pops

A Lesson in Analytics & Conversion Reporting

Lolli & Pops is a luxury candy company that truly offers the best in specialty candy such as truffles, chocolates, and all manner of delicious treats as well as curated gift boxes for special occasions. They have locations all over the United States, from New Jersey to Chicago and California.

They have a beautiful, complex and highly custom existing Shopify store, but were having slight troubles with their analytics and tracking customer activity. Ultimately, this was making it difficult for them to receive valuable customer data in order to continue growing their business through a fluid customer experience. So, the team at Lolli and Pops came to Metacake as trusted Shopify Plus partners.

The Metacake tech geeks jumped right on it and performed an assessment of their Google Analytics installation setup to make sure it was configured correctly. In English: we spent time digging to understand how things worked in their online store. With their seamless store and checkout experience being so customized, they ended up breaking the standard analytics integration. So, this needed to be fixed as soon as possible.

The end goal? To implement full funnel analytics and conversion reporting, fine tune the customer experience in the checkout, and provide a custom installation of Google Tag Manager (better known as GTM), in order to tag the events and selections of the customer, including the tracking of micro events. This would be used to track customers through the funnel and assess where improvements to the experience might need to be made.

Through our team’s work we were able to deliver an analytics solution that provided tracking through the entire flow giving them valuable customer data to further grow their business. And you know we’re all about growth here at Metacake! We also delivered clean and accurate customer data to help them track campaigns, which helped them manage their marketing activities. Without accurate customer data and analytics, it’s impossible to grow.

Our expertise in working with Shopify and Google Analytics and our experienced development team allowed us to solve a big problem for Lolli & Pops that was hindering their growth.

Lenox

A Lesson in Conversion Optimization

Ever wondered how to instantly boost your online revenue?  The answer can be extracted from our recent partnership with a long standing luxury glassware company, called Lenox.

Lenox Corp came to us with a common problem. They had built a highly profitable online business, but it was using antiquated technology and had a poor user experience. Suspecting that they could boost their profit margins with a redesign, they brought us a challenge involving several layers of complexity.

ONE. Reengineer the user experience of a profitable website.
TWO. Redesign the user interface to appeal to two dramatically different audiences.
THREE. Navigate and optimize a technology platform with portions dating back to the 1980’s.
FOUR. Test and iterate the redesign on a highly trafficked site.
FIVE. Prove the success of the redesign via increased revenue.
SIX. Do all of it in time to go live for the busiest season of the year.

Freely Give

Freely Give curates beautiful and unique gift boxes that bring hope, encouragement and joy to families, friends, and loved ones.

We designed, developed, and launched a custom Shopify store for Freely Give, leaving them with a beautiful site enhancing customer experience and functionality.

Ginny Bea Boutique

Ginny Bea is a baby and women’s boutique located in Memphis, Tennessee.

We selected an existing Shopify store theme and refreshed it to line up with Ginny Bea Boutique’s brand. We also assisted in the setup of the store including product, handled the launch of the new store, set up sales growth apps, and created initial marketing launch campaign.