For Elvis Presley’s Graceland, we migrated their official store to Shopify Plus, including a full redesign, custom development, and integration with their existing ERP system. We also provided email marketing services, store optimization, and ecommerce strategy.
Metacake partnered with The Christmas Light Emporium to rebuild their ecommerce store on Shopify’s Online Store 2.0 theme. Our main goals were to improve the overall customer experience and enable further expansion and growth of the business online.
We started by refreshing the brand visuals and voice to better connect with customers emotionally and convey The Christmas Light Emporium’s expertise. We also optimized the store foundation, enhancing the mobile experience and giving more merchandising control on the homepage. Additionally, Metacake refocused the customer journey to drive discovery and conversion through improved navigation, search/filtering, and content cataloging. The refreshed store design creates a more immersive buying experience for all customers.
Overall, our work updated The Christmas Light Emporium’s online presence to support the next phase of business growth with a customer-centric ecommerce store.
Beachwaver engaged in an email consulting project with Metacake, wherein we conducted a comprehensive review of their store and email marketing channel data. Through this in-depth assessment, we identified a number of challenges and opportunities in their customer journey, and some ways that they could improve their overall shopping experience.
Leveraging our expertise in this area, we presented a detailed analysis of our findings and proposed effective solutions to address these challenges. Our recommendations were tailored to the unique needs and goals of Beachwaver and were aimed at enhancing their email marketing strategy, improving their customer journey, and overall, lifting sales.
At Metacake, we are data-driven and multidisciplinary. Our unique approach focusing on customer-centered experience design coupled with the ability to track and refine our products allows us to create brands, products, and campaigns that are extremely successful. We believe in growing brands that matter and in doing so based off of analytics, not instinct (although we have a good sense about that too).
Metacake collaborated with HEY HOOPLAH to bring their new product to the market. We worked closely with the merchant’s team to design and launch their direct-to-consumer (DTC) ecommerce store and establish a strong brand identity. Our team built their online store from scratch, ensuring that every aspect of the customer journey was set up for success.
Additionally, we created custom graphic designs that helped their brand stand out from the competition. Ultimately, our efforts proved successful in launching HEY HOOPLAH’s new brand into the market and setting them on the path towards long-term success.
At Metacake, we love snacks and we love the Hey Hooplah! brand. Our customer-centered experience design coupled with the ability to track and improve the stores we launch, allows us to create brands, products, and campaigns that are extremely successful. We believe in growing brands that matter and in doing so based off of data, not instinct (although we have a good sense about that too).
Metacake is working with both Aromatics and Aromahead to develop and optimize their email marketing channels for increased customer engagement, loyalty, and sales. Metacake has developed new automated email flows, provided valuable feedback on email campaigns, helped with strategic customer segmentation, and informed their monthly promotional strategy. By leveraging Metacake’s expertise for email communication, content marketing, and promotions, Aromatics and Aromahead are now able to more effectively engage with their customers and drive business growth through targeted email marketing initiatives.
Metacake partnered with Hermoza on an engagement focused on realigning their brand messaging to connect with their ideal target customer. We then overhauled their email marketing strategy and execution to significantly increase subscriber engagement, purchase conversion rates, and customer lifetime value.
We started with a brand alignment phase to clearly define Hermoza’s target customer avatar and shape content/messaging to deeply resonate with them. With this foundation set, Metacake provided strategic leadership across key aspects of developing Hermoza’s email channel.
There was significant upside for revenue growth through elevating Hermoza’s email program. Our work realigned their brand and email strategy to engage their ideal customer profile and drive channel growth.
We partnered with the Cubi team to modify the designs of key store templates with the goal of improving the customer experience and increasing conversion and engagement. After reviewing the store’s data and making the necessary design updates, customers now have a much easier checkout experience.
At Metacake, we are data driven and multidisciplinary. Our unique approach of customer-centered experience design coupled with the ability to track and refine our products allows us to create brands, products, and campaigns that are extremely successful. We believe in growing brands that matter and in doing so based off of analytics, not instinct (although we have a good sense about that too).
Metacake partnered with Skin Pharm to migrate their site and online store from WordPress/WooCommerce to the Shopify Plus platform creating a better customer shopping experience and put in place a platform to support the growth of the business. The Metacake team carefully recreated their current WordPress site on the Shopify Plus Platform to ensure brand and customer journey consistency.
At Metacake, we are data driven and multidisciplinary. Our unique approach of customer-centered experience design coupled with the ability to track and refine our products allows us to create brands, products, and campaigns that are extremely successful. We believe in growing brands that matter and in doing so based on analytics, not instinct (although we have a good sense about that too).
Lolli & Pops is a luxury candy company that truly offers the best in specialty candy such as truffles, chocolates, and all manner of delicious treats as well as curated gift boxes for special occasions. They have locations all over the United States, from New Jersey to Chicago and California.
They have a beautiful, complex and highly custom existing Shopify store, but were having slight troubles with their analytics and tracking customer activity. Ultimately, this was making it difficult for them to receive valuable customer data in order to continue growing their business through a fluid customer experience. So, the team at Lolli and Pops came to Metacake as trusted Shopify Plus partners.
The Metacake tech geeks jumped right on it and performed an assessment of their Google Analytics installation setup to make sure it was configured correctly. In English: we spent time digging to understand how things worked in their online store. With their seamless store and checkout experience being so customized, they ended up breaking the standard analytics integration. So, this needed to be fixed as soon as possible.
The end goal? To implement full funnel analytics and conversion reporting, fine tune the customer experience in the checkout, and provide a custom installation of Google Tag Manager (better known as GTM), in order to tag the events and selections of the customer, including the tracking of micro events. This would be used to track customers through the funnel and assess where improvements to the experience might need to be made.
Through our team’s work we were able to deliver an analytics solution that provided tracking through the entire flow giving them valuable customer data to further grow their business. And you know we’re all about growth here at Metacake! We also delivered clean and accurate customer data to help them track campaigns, which helped them manage their marketing activities. Without accurate customer data and analytics, it’s impossible to grow.
Our expertise in working with Shopify and Google Analytics and our experienced development team allowed us to solve a big problem for Lolli & Pops that was hindering their growth.
rootberry came to Metacake as an innovative food startup offering local delivery while also launching into the retail grocery channel. Metacake partnered with the rootberry team to build the best ecommerce strategy for launching their online store and delivery business. Metacake designed and built rootberry’s ecommerce store on Shopify Plus as well as their B2B portal. Metacake also helped rootberry launch its email marketing channel on Klaviyo and provided ongoing growth consulting.
At Metacake, we are data driven and multidisciplinary. Our unique approach of customer-centered experience design coupled with the ability to track and refine our products allows us to create brands, products, and campaigns that are extremely successful. We believe in growing brands that matter and in doing so based off of analytics, not instinct (although we have a good sense about that too).
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