A Lesson in Conversion Optimization
Ever wondered how to instantly boost your online revenue? The answer can be extracted from our recent partnership with a long standing luxury glassware company, called Lenox.
Lenox Corp came to us with a common problem. They had built a highly profitable online business, but it was using antiquated technology and had a poor user experience. Suspecting that they could boost their profit margins with a redesign, they brought us a challenge involving several layers of complexity.
ONE. Reengineer the user experience of a profitable website.
TWO. Redesign the user interface to appeal to two dramatically different audiences.
THREE. Navigate and optimize a technology platform with portions dating back to the 1980’s.
FOUR. Test and iterate the redesign on a highly trafficked site.
FIVE. Prove the success of the redesign via increased revenue.
SIX. Do all of it in time to go live for the busiest season of the year.