7 Tips for Ecommerce Marketing Success: Tip 6

Create long term value

Once you have a customer, you need to engage with them over the long term.

The key is to provide quality content that is useful to your audience – no strings attached.

Generating quality content is not easy or cheap. But it’s an investment that will likely more than return its value both by increasing the lifetime value of your existing customers and by attracting new ones.

Shopify does this really well. They just released Shopify tools: free tools to help their audience to run their businesses. You don’t even need to be a customer! They provide everything from loan calculators and pay stub generators to business name and slogan makers. And they are releasing new tools regularly.

This content provides incredible value to Shopify’s audience and will attract new businesses to check out their tools and hopefully eventually subscribe to their ecommerce platform. The content is a natural fit for their business, and is a great marketing tool, but it is focused on providing meaningful content to their audience.

Quality content like this allows you to stay in front of your customers across every channel. The more useful you are, the more your customers will keep coming back to your site, and the more opportunities you’ll have to get your marketing messages in front of them.

It’s like the gift that keeps on giving.

Stay tuned for our final marketing tip of the week tomorrow!

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