Author: Ken Ott

Who to Hire for Your Marketing Agency, Hero Image

“Marketing experts” experts are a dime a dozen these days. If you need a marketing job done, there are traditional agencies, Facebook ad gurus, growth

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How to Set Ecommerce Goals and Achieve Them

If you are a successful ecommerce company, you should naturally be a goal-setting and goal-crushing machine. Right? Here at Metacake, we work with ecommerce brands

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How to Create Predictable Ecommerce Success (The 3 Ways Ecommerce Businesses Compete and Succeed) Hero Image

In our experience working with ecommerce brands, we’ve found that many successful businesses don’t truly understand what has made them successful. Even more concerning, many

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How to Buy an Ecommerce Business That Makes Money from Day 1, Hero Image

Disclaimer: The article is for informational purposes only and you should not consider any information here as legal, tax, investment, financial, or other advice. In

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It's Time to Rethink R&D For Ecommerce, Hero Image

“In this world, you’re either growing or you’re dying…” ― Lou Holtz You’ve probably heard this said before and it is especially true for an

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The Ecommerce Executive's Guide to Growth Marketing: Part 2 Hero Image

As a leader, it’s your job to understand a lot about a variety of things in order to make the right decisions. Of course you

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The Ecommerce Executive’s Buyers Guide to Website Platforms for High Volume Stores Hero Image

What is the best platform for ecommerce growth? As a high volume ecommerce business, doing several million to hundreds of millions in revenue per year,

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The Ecommerce Executive's Guide to Increasing Purchase Conversions Hero Image

When it comes to growing an ecommerce business, increasing conversions is one of your largest and most impactful opportunities. Depending on the size of your

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The Un-Agency Guide to Serving Your Clients Hero Image

The Customer is Always Right. Right? Wrong. It’s an age-old phrase we’ve been taught since we were little. We’ve heard brands and agencies utter the

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RIP Magento: Why Magento 1’s End of Life is the Best thing for your business Hero Image

Many businesses have been using Magento to power their ecommerce store for decades. Magento, in its prime, was the go-to platform for ecommerce businesses. When

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