The Secret to a Perfect Video Ad Campaign
July 18, 2019CommentTraditionally when businesses think about creating a video, they envision a single video to introduce their brand to customers and perhaps share the features and […] …read more
Emojis in Email Subject Lines: đź‘Ť or đź‘Ž?
July 17, 2019Depending on who you are (and how old you are), you might think emojis are so five years ago, too millennial, a tad annoying… or on […] …read more
The Delicate Line Between Creepy and Thoughtful in Ecommerce Marketing
April 4, 2019The world of ecommerce has changed marketing quite a bit. With ever improving technologies and seemingly endless customer data, marketers can be extremely specific and […] …read more
Graceland (Elvis Presley) Relaunch Case Study
April 1, 2019CommentGraceland, once the home of Elvis Presley, is now a major tourist destination for Elvis fans from all over the world. It hosts a full […] …read more
Looking for a VP of eCommerce? 9 Things You Can’t Afford to Compromise On
March 7, 2019CommentWhat exactly does a VP of Ecommerce do?
A VP of Ecommerce is the person that runs the entire business unit for your ecommerce channel. They […] …read more
The Best Shopify Abandoned Cart Emails
February 13, 2019CommentThese days, most of us are big fans of the philosophy “work smarter, not harder.” But have you started applying that to your email marketing? […] …read more
A Year in Review: Shopify Updates From 2018
December 28, 2018Shopify exists to power ideas and innovation through ecommerce. Their goal is to enable entrepreneurs and enterprises alike to do ecommerce without technology holding them […] …read more
12 Advanced Shopify Facebook Ads Strategies for Your Ecommerce Store
December 4, 2018CommentIf you are an ecommerce brand, chances are you’re running Facebook ads. And if you’re not, you probably should be (unless you are one of […] …read more
eCommerce Stores: How to Make the Most of Your Facebook Marketing Strategy Through Funnels
November 13, 2018CommentYou know what a marketing funnel is. You are familiar with moving someone down the funnel starting with an awareness campaign and finishing with a […] …read more
Understanding Facebook Ads Holy Grail: Relevance Score
October 26, 2018CommentIn Facebook advertising, the relevance score is a metric often overlooked and overshadowed by conversion rate and cost per click. However, it is one of […] …read more
August 15, 2019
Not too long ago, the only video content an ecommerce brand would ever dream of having was a beautiful brand video on their homepage. This …read more