What exactly does a VP of Ecommerce do?
A VP of Ecommerce is the person that runs the entire business unit for your ecommerce channel. They […] …read more
These days, most of us are big fans of the philosophy “work smarter, not harder.” But have you started applying that to your email marketing? […] …read more
Shopify exists to power ideas and innovation through ecommerce. Their goal is to enable entrepreneurs and enterprises alike to do ecommerce without technology holding them […] …read more
If you are an ecommerce brand, chances are you’re running Facebook ads. And if you’re not, you probably should be (unless you are one of […] …read more
You know what a marketing funnel is. You are familiar with moving someone down the funnel starting with an awareness campaign and finishing with a […] …read more
In Facebook advertising, the relevance score is a metric often overlooked and overshadowed by conversion rate and cost per click. However, it is one of […] …read more
Content and commerce is all the rage right now, and rightfully so. More than ever, customers are looking for brands that they connect with, and […] …read more
Historically, ecommerce owners have struggled with email. What’s that about?
Email marketing is a vital tool, something that they absolutely need in order to run a […] …read more
There are a ton of questions about Shopify Plus. What is it and how is it different than “regular” Shopify? Who is it for? Below […] …read more
There are a lot of ways to drive traffic to your site, but many of them are a long game (like SEO or word of […] …read more
A VP of Ecommerce is the person that runs the entire business unit for your ecommerce channel. They …read more