
The Ecommerce CMO’s Guide to Customer Experience Design
August 1, 2017CommentMore than ever, UX (user experience) or CX (customer experience) is getting a lot of buzz. As long time champions of the importance of customer […] …read more
More than ever, UX (user experience) or CX (customer experience) is getting a lot of buzz. As long time champions of the importance of customer […] …read more
So, you’re about to spend a BUNCH of money creating your new ecommerce store. Doesn’t it seem like a good idea to validate your proposed […] …read more
If you want to organize your site like your end-users think (and we recommend that you do if you plan to be successful), there are […] …read more
UX, user experience, or as we prefer to call it customer experience all refer to the interaction that your end consumer has with your product, […] …read more
Is there a relationship between your experience design and your ecommerce strategy?
Yes. There is. It’s a fact.
There is no ecommerce without some level of customer […] …read more
Create long term value
Once you have a customer, you need to engage with them over the long term.
The key is to provide quality content that […] …read more
Don’t be like everyone else.
Now that we’ve covered the main fundamentals of online retail success, how do you get ahead of the rest?
In order to […] …read more
Build trust
Now that we know to focus on our product and brand first, what’s next?
You must build trust with your audience.
Would you ever buy a […] …read more
Brand first.
The next marketing fundamentals tip is brand first
Wait! I thought product was first…Well, it is. But brand is also first.
OK, we understand that technically both […] …read more
There are endless marketing opportunities. Between social media, SEO, banner ads, retargeting, PPC, YouTube, etc, etc, etc, how do you figure out where to start?
This […] …read more