User Experience

The Ecommerce CMO’s Guide to Customer Experience Design

August 1, 2017Comment

More than ever, UX (user experience) or CX (customer experience) is getting a lot of buzz. As long time champions of the importance of customer […] …read more

Why Prototyping Your Ecommerce Store Can Save Your Company A Fortune

May 23, 2017Comment

So, you’re about to spend a BUNCH of money creating your new ecommerce store. Doesn’t it seem like a good idea to validate your proposed […] …read more

How To Organize Your Site Like Your End-Users Think

June 30, 2016Comment

If you want to organize your site like your end-users think (and we recommend that you do if you plan to be successful), there are […] …read more

The 3 Stages of UX Research

April 28, 2016Comment

UX, user experience, or as we prefer to call it customer experience all refer to the interaction that your end consumer has with your product, […] …read more

Why Your Ecommerce Strategy is Useless without Experience Design

April 26, 2016Comment

Is there a relationship between your experience design and your ecommerce strategy?

Yes. There is. It’s a fact.

There is no ecommerce without some level of customer […] …read more

7 Tips for Ecommerce Marketing Success: Tip 6

April 14, 2016Comment

Create long term value
Once you have a customer, you need to engage with them over the long term.

The key is to provide quality content that […] …read more

7 Tips for Ecommerce Marketing Success: Tip 4

April 7, 2016Comment

Don’t be like everyone else.
Now that we’ve covered the main fundamentals of online retail success, how do you get ahead of the rest?

In order to […] …read more

7 Tips For Ecommerce Marketing Success: Tip 3

April 5, 2016Comment

Build trust
Now that we know to focus on our product and brand first, what’s next?

You must build trust with your audience.

Would you ever buy a […] …read more

7 Tips for Ecommerce Marketing Success: Tip 2

March 31, 2016Comment

Brand first.
The next marketing fundamentals tip is brand first

Wait! I thought product was first…Well, it is. But brand is also first.

OK, we understand that technically both […] …read more

7 Tips for Ecommerce Marketing Success: Tip 1

March 29, 2016Comment

There are endless marketing opportunities. Between social media, SEO, banner ads, retargeting, PPC, YouTube, etc, etc, etc, how do you figure out where to start?

This […] …read more