User Experience

3 Myths About User Experience Most Businesses Believe

February 13, 2016Comment

It can be hard to keep up with the digital world when you’re on the outside. SEO, full-stack, the cloud, social media marketing, retargeting…and on […] …read more

Wash, Rinse, Repeat: How to Test and Optimize Your Site

January 5, 2016Comment

Before you read any further, take this quick test:

Do you have a website?
Does your website have traffic?
Are you testing your website in order to optimize […] …read more

How to Build a Website That Reflects Your Core Values

December 8, 2015Comment

If you have a business in this day and age, you pretty much have to have a website. The first thing a potential new customer […] …read more

The Branding Checklist for Startups

November 17, 2015Comment

Let’s take a moment to consider one of the most successful startups in the world.

Google.

When it comes to branding, companies tend to get hung up […] …read more

How to Improve Conversions Using a Mix of Art and Science

November 10, 2015Comment

There is no magic bullet that will transform your website into a money-making machine.

Success doesn’t happen overnight.

If you think a beautiful website is all you […] …read more

Email Marketing Checklist: 8 Things Every Email Needs Before Hitting SEND

November 3, 2015Comment

Me have email addresses. Me make email list. Me send same stuff everyone. Me sell sell sell. Me make money.

The caveman approach to email marketing […] …read more

6 Simple Ways to Grow Your Ecommerce Store

October 27, 2015Comment

We’re going to let you in on a little Metacake secret.

We spend a lot of time talking about website growth and CRO here at Metacake […] …read more

The Key Ingredients To Make a Good First Impression With Your Website

October 20, 2015Comment

Web travelers are fickle.

They visit your site demanding to be entertained, surprised, or educated, and often times never think twice about leaving without sharing what […] …read more