The Journey of the Ecommerce Customer
September 29, 2015CommentNot every ecommerce customer follows the same path to a sale. It’s not as simple as “in through the homepage and out through checkout.”
Ecommerce stores […] …read more
User Experience
Creating a Holistic Ecommerce Marketing Strategy
September 10, 2015CommentA holistic marketing approach is critical for the success of your ecommerce store.
So what is a holistic approach?
Well, first let’s take a look at what’s […] …read more
The Startup Guide to Market Research for your Ecommerce Website
September 8, 2015CommentMetacake is filled with “idea” people. We’re always brimming with ideas. In fact, we even have a division of the company called Metacake Labs so […] …read more
7 Qualities You Should Expect From Your Digital Agency
September 1, 2015CommentYou can’t throw a rock without hitting a business owner who’s had a horrible experience with a website development, design or marketing digital agency. Most […] …read more
3 Important Analytics to Track for Ecommerce Success (Part 5 of 5)
August 13, 2015CommentSuccessful ecommerce businesses rely heavily on three core elements: acquisition costs, conversion rates, and customer lifetime value. Each of these becomes increasingly complex the deeper […] …read more
How To Grow The Lifetime Value of Your Ecommerce Customers (Part 4 of 5)
July 30, 2015CommentWhen you start a company, getting sales is only the first step. Sure, you’re thrilled with your first 1,000 sales, but you don’t just want […] …read more
Onsite Optimization for Ecommerce (Part 3 of 5)
July 24, 2015CommentCongratulations, you’ve done it.
All those carefully crafted banner ads, Facebook promotions, and mobile marketing efforts brought loads of traffic to your site.
Now what? How do […] …read more
Win Your Customers’ Hearts and Minds With Your Ecommerce Store (Part 2 of 5)
July 16, 2015CommentYour ecommerce store is the centerpiece of your online business. This is where visitors are converted into customers, credit card information is submitted, and money is […] …read more
Your Business is More than Your Ecommerce Store (Part 1 of 5)
July 9, 2015CommentThere’s a big difference between an ecommerce store and an ecommerce business.
An ecommerce store sells products and fulfills orders. Anyone (well…almost anyone) with a bit of […] …read more
Now What? How to Get Started Optimizing Your Site (Part 6 of 6)
July 3, 2015CommentIn the world of digital marketing, conversion rate optimization is the great frontier, the new kid on the block. But it’s not just going to […] …read more
March 30, 2023
It should go without saying that conversions are the fuel that keeps the ecommerce engine running. If you can’t get enough people to buy your …read more