What Are You Really Selling? A Framework for Successful Sales Pages
March 3, 2017CommentSo, you’ve got an amazing product or service, but your sales are lagging. You can’t figure out what is going on.
This is probably a good […] …read more
Ecommerce Search Success: 5 Metrics You Must Measure
February 16, 2017CommentSEO Common Sense
Search engine optimization may seem like a black box that we have no way to see inside. To an extent this may be […] …read more
Showdown: Shopify Plus vs. BigCommerce Enterprise
February 9, 2017CommentThis post is for businesses researching enterprise ecommerce options. Probably you’ve realized that you need an enterprise commerce solution, making at least 2 million per […] …read more
Magento vs. Shopify Plus: Everything You Need To Know
February 1, 2017CommentIf you’re in the ecommerce game, chances are you’ve heard of Magento. But you may not be as aware of Shopify Plus, Shopify’s enterprise offering […] …read more
5 Steps to Reach New Ecommerce Audiences with Facebook’s Hypertargeted Ads
January 10, 2017CommentMany ecommerce owners aren’t using Facebook ads today.
Everyone is aware of Facebook advertising, but many aren’t aware of all of its capabilities, and are often […] …read more
The Metacake Digital Marketing Toolkit
January 3, 2017CommentThis toolkit is for anyone doing their own digital marketing. There are a myriad of tools out there and it’s hard to navigate which ones […] …read more
How To Offer Ecommerce Promotions That Drive Sales (Without Discounting Your Brand)
December 20, 2016CommentThere’s a common belief that offering sales and promotions will cheapen your brand, especially if you are a premium or luxury brand. Brands often refuse […] …read more
4 Insanely Simple Strategies To Improve Landing Page Conversion Rates
December 13, 2016CommentImagine that you have been invited to a turkey dinner at someone’s house. Only, when you show up, you realize that nothing has been prepared. […] …read more
How Should Business Owners Spend Their Time?
December 8, 2016CommentI am particularly fascinated by successful people and enjoy analyzing what exactly it is that makes them so successful.
How did they get to where they […] …read more
The Metacake Essential Ecommerce Marketing Toolkit
December 6, 2016CommentThere are a myriad of ecommerce tools out there from store platforms to specialized analytics tools, conversion optimization testing platforms, and marketing & remarketing tools.
So […] …read more
May 12, 2023
The scalability and value of an ecommerce business relies heavily on the extent to which it runs on reliable systems and processes. Standard operating procedures …read more