Is there a relationship between your experience design and your ecommerce strategy?
Yes. There is. It’s a fact.
There is no ecommerce without some level of customer […] …read more
Sometimes in ecommerce it feels like you’ve hit a wall. No matter what you try, or how you try it, online revenue will not go […] …read more
Make it shareable
What is our final marketing tip this week?
Make it shareable.
Shareable promotions are key for ecommerce.
Think of it this way… you run a campaign […] …read more
Create long term value
Once you have a customer, you need to engage with them over the long term.
The key is to provide quality content that […] …read more
Captivate your audience.
You must get creative with your marketing.
You’re probably thinking “Well…duh.” Marketing is largely about being “creative,” after all.
But now-a-days, you have to take […] …read more
Don’t be like everyone else.
Now that we’ve covered the main fundamentals of online retail success, how do you get ahead of the rest?
In order to […] …read more
Build trust
Now that we know to focus on our product and brand first, what’s next?
You must build trust with your audience.
Would you ever buy a […] …read more
Brand first.
The next marketing fundamentals tip is brand first
Wait! I thought product was first…Well, it is. But brand is also first.
OK, we understand that technically both […] …read more
There are endless marketing opportunities. Between social media, SEO, banner ads, retargeting, PPC, YouTube, etc, etc, etc, how do you figure out where to start?
This […] …read more
Digital marketing is always changing, evolving, and quickly. We’re not talking microevolutions that occur over thousands of years, but radical evolution on a yearly basis.
So […] …read more
It should go without saying that conversions are the fuel that keeps the ecommerce engine running. If you can’t get enough people to buy your …read more