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When you start a company, getting sales is only the first step. Sure, you’re thrilled with your first 1,000 sales, but you don’t just want

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Congratulations, you’ve done it. All those carefully crafted banner ads, Facebook promotions, and mobile marketing efforts brought loads of traffic to your site. Now what?

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Your ecommerce store is the centerpiece of your online business. This is where visitors are converted into customers, credit card information is submitted, and money is

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There’s a big difference between an ecommerce store and an ecommerce business. An ecommerce store sells products and fulfills orders. Anyone (well…almost anyone) with a bit

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When it comes to conversion rate optimization strategy, many businesses choose to stay close to home — the homepage, that is. On a surface level,

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Do you need to be doing conversion rate optimization? Let me ask that question a different way…Do you have a website? Do you have traffic?

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E-commerce store owners are scrambling. They’re doing everything they can think of to boost sales. They’ve thrown their money in every direction imaginable – marketing,

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Think about all of those investments you’ve made into your marketing. Your website, your e-commerce platform, your brand, your message, your email list, campaign after

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Pop quiz: How many Google algorithm updates were introduced in 2014? Two? Three? Five? Try 12. A handful grabbed headlines, like updates to Panda and Penguin and the new Pigeon update. But Google blessed us with a total of 12 updates in 2014 alone.

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There are two things people really like about Google Analytics. First, it’s free! (And who doesn’t love free stuff?) Second, it provides you with a

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