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Ely Cattleman is a legendary American western wear brand, rooted in cowboy heritage since 1878, seamlessly fusing tradition with contemporary flair. Renowned for durability and quality, their snap shirts, jackets, and vests—crafted under labels like Ely “Cattleman,” “1878,” and “Cumberland Outfitters”—serve men, women, and kids. With breathable, vented yokes and classic fits, their apparel suits ranch hands and casual trailblazers alike. Ely Cattleman delivers affordable, authentic pieces that embody the timeless cowboy spirit for today’s adventurers, staying true to their legacy of excellence.
Metacake launched Ely Cattleman into the ecommerce era by building their first-ever direct-to-consumer (DTC) store on Shopify Plus, setting a strong foundation for growth. In a tight timeframe, we designed the entire online experience from scratch, tailoring it to reflect the brand’s rugged western identity, and developed the store with customizations to meet their unique needs. Alongside the DTC channel, we implemented and launched a B2B wholesale platform, streamlining sales to retailers and outfitters. The result was a seamless, successful debut that blew past sales expectations, thrilling the client and establishing a modern, flexible base for Ely Cattleman’s DTC and wholesale ambitions.
For more than 20 years, we’ve helped build hundreds of eCommerce ventures and generated billions in revenue. Our Tennessee heritage brings a down-to-earth, yet innovative perspective to every project. If you’re committed to growing a thriving business and think we could be the right fit, let’s connect.
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