Join the next Ecomm Business Challenge
Passionate Penny Pincher began in 2009 as a popular blog, guiding busy moms with tips on discounts, budgeting, and making the most out of every dollar. Founder Laurie Hise and her team quickly became a friend and a mentor to millions of likeminded women out there, and in 2019 they launched their first products on their own online shop.
Today their store specializes in planners, recipe packs, and other tools to help their customers and blog readers manage life at home, bringing peace and joy to the chaos. Passionate Penny Pincher’s products offer a system that makes keeping track of schedules, budgeting, and meal planning easier than ever, empowering women to feel confident and equipped as they care for their families.
Metacake partnered with Passionate Penny Pincher to amplify their ecommerce success, starting with a brand alignment project that pinpointed core brand strengths and sharpened their customer avatars. Our team helped lead the overall marketing and growth strategy, steering the business toward new growth opportunities. We assessed the email channel and made recommendations to overhaul their email marketing —crafting a fresh strategy and driving campaigns that delivered growth and boosted revenue. We restructured their product portfolio and store navigation for a smoother customer journey, then led a full store redesign, launching a customized Shopify Plus theme tailored to their vision. The results spoke for themselves: customer engagement and conversion rates increased, and the business posted an impressive 12% growth in our first year together.
For more than 20 years, we’ve helped build hundreds of eCommerce ventures and generated billions in revenue. Our Tennessee heritage brings a down-to-earth, yet innovative perspective to every project. If you’re committed to growing a thriving business and think we could be the right fit, let’s connect.
Subscribe for FREE ecommerce growth tips from the experts, sent straight to your inbox.
