7 Questions To Ask Before Hiring a PPC Management Company
“We hired a PPC expert…” or “We just finished working with a PPC guru…” are usually the beginnings of a horror story. When it comes to paid ad management, self-proclaimed experts have burned almost everyone. Good, honest paid ad management is extremely difficult to come by. Why is that? PPC has long been a buzzword, […]
How to Build a Website That Reflects Your Core Values
The first thing a potential new customer does when they hear about your company is look you up online. Clearly, websites are a requirement for businesses in this day and age. But just having a website isn’t enough. Your website needs to immediately communicate who you are. Because, as the adage goes, “You never get […]
eCommerce Stores: How to Make the Most of Your Facebook Marketing Strategy Through Funnels
Unlock the power of Facebook ad funnels for your ecommerce brand to drive better engagement and conversions with strategic targeting and creative retargeting.
Hiring an Intern for Your Ecommerce Store? Start Here
Want to ensure an healthy ROI on your ecommerce internship? Discover 5 simple steps to take before filling the role to get the most out of your investment.
The 8 Most Important Parts of Your Website to Update for Any Promotion
Updated: October 20, 2023 If you’ve been in the ecommerce world for any amount of time, you know that promotions and product launches are the lifeblood of any ecommerce business. But in order to make those a success, you’ll need some thoughtful strategy in several key areas. One of the most crucial is your website. […]
How to Diversify Your Ecommerce Sales Channels
Diversification in business is critical if you want to create stability. And ecommerce business is no exception. However, most ecommerce businesses are extremely under-diversified and don’t even know it. If that’s you, it means your revenue, business, and team are at extreme risk. If you want healthy and consistent growth, you MUST diversify. The number […]
The 5 Essential Sales Channels for Any Consumer Product Company
In order to run a business that is stable, healthy, and growing, diversification is more important than ever. Just like a stock portfolio, investing in or relying on one thing too much is both limiting and risky. Yet, many businesses rely on just one or two sales channels for all of their revenue. To be […]
5 Steps to Becoming Independent of Ad Platforms
It’s no secret that the landscape of digital advertising is changing and its future feels uncertain. Over the last 10 years, improvements in our ability to track user data has led to a heavy reliance on that data. Now, with the new push for privacy, platforms like Facebook and Google have to work differently. With […]
The Golden Metric for Ecommerce Email Success
Most ecommerce brands are not getting the most value possible out of their email program. They might send promotional emails during a sale and have a few automations set up, but the businesses that use email marketing to its full potential are few and far between. Why is email marketing important for ecommerce brands? Did […]
10 Metrics You’ll Need to Succeed without Platform Data
It’s no secret that digital marketing is changing. Over the last ten years, marketers and advertisers have become accustomed to having complete access to all levels of data, relying on it heavily to track ad performance and measure success. However, updates from Big Tech companies in 2021 have changed all of that. It’s time to […]