How to Become an Influential Brand that has Impact
April 16, 2021If you were asked “what does your business sell?”, most would respond with the product or service that your business offers. After all, your business […] …read more
Branding
The Ecommerce Executive’s Guide to Content Marketing
March 12, 2020Content marketing. It’s one of those buzzwords every marketing guru throws around, but no one really knows what it means. That is probably because content […] …read more
The Holy Grail of Ecommerce Success: Creating Lifelong Brand Fans
August 8, 2019When you think of a “fan”, what’s the first thing that comes to mind?
Sports or music, right? We’ve all seen the insanity behind a true, […] …read more
Marketing to Millennials: The One Thing You Need to Sell to the Largest Generation
April 18, 2018Did you know that millennials over took baby boomers as the largest generation last year?
Well, they did.
What does that mean for your marketing strategy?
Over time, […] …read more
Your Logo vs. Your Brand: Key Differences Explained
April 17, 2017CommentIn essence, a logo is a visual iconic representation of your name. It should contain elements that are consistent with your brand, but it isn’t […] …read more
Your Complete Brand Messaging Guidelines Checklist
April 13, 2017CommentHaving brand messaging guidelines for your company is vitally important. When you do brand messaging guidelines right, there are a bevy of benefits.
First, it allows […] …read more
How To Offer Ecommerce Promotions That Drive Sales (Without Discounting Your Brand)
December 20, 2016CommentThere’s a common belief that offering sales and promotions will cheapen your brand, especially if you are a premium or luxury brand. Brands often refuse […] …read more
The Metacake Formula for Success
October 27, 2016CommentArt + Science = Success
We have found that success is created when there is a balance between art and science.
A successful business is equal parts […] …read more
The Metacake Mission Explained
October 20, 2016CommentOur mission at Metacake is simple: to create experiences that matter to grow businesses that matter.
Experiences That Matter
What do we mean by experiences that matter? […] …read more
7 Things You Should Never Do During a Rebranding Project
July 5, 2016CommentRebranding is about reinvention: to rethink your brand and to make your customer see you differently.
If this is not your goal… Perhaps rebranding is not […] …read more
May 12, 2023
The scalability and value of an ecommerce business relies heavily on the extent to which it runs on reliable systems and processes. Standard operating procedures …read more