Lenox

Lenox

Lenox is a celebrated brand known for its exquisite tableware, dinnerware, and home décor since 1889. With an emphasis on timeless elegance and quality, Lenox offers fine china, casual dishware, and seasonal collections that elevate everyday moments and special occasions alike. Proudly made in the USA, Lenox caters to those who cherish tradition and sophistication, whether setting a holiday table or gifting a keepsake. After 130 years, Lenox continues to serve its customers with a legacy of craftsmanship and style.

Our Impact

Ever wondered how to instantly boost your online revenue? The answer can be extracted from our partnership with Lenox and a project to optimize conversion rates.

Lenox Corp came to us with a common problem. They had built a highly profitable online business, but it was using antiquated technology and had a poor user experience. Suspecting that they could boost their profit margins with a redesign, they brought us a challenge involving several layers of complexity:

  1. Reengineer the user experience of a profitable website.
  2. Redesign the user interface to appeal to two dramatically different audiences.
  3. Navigate and optimize a technology platform with portions dating back to the 1980s.
  4. Test and iterate the redesign on a highly trafficked site.
  5. Prove the success of the redesign via increased revenue.
  6. Do all of it in time to go live for the busiest season of the year.

 

The result? We launched the reengineered shopping experience for Lenox’s customers and observed a 24% boost in checkout conversions.

The Metacake team was so responsive. The work they did was exactly what we were looking for! I appreciated their proactiveness and working directly with ShipStation to figure this one out. I can’t tell you how helpful it was to not be stuck in the middle between several different parties. We loved working with the Metacake team!
– Jeni’s Ice Cream

Discover More Creations

Where do I start?

For more than 20 years, we’ve helped build hundreds of eCommerce ventures and generated billions in revenue. Our Tennessee heritage brings a down-to-earth, yet innovative perspective to every project. If you’re committed to growing a thriving business and think we could be the right fit, let’s connect.

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202 5th Ave S
Franklin, TN 37064

OUR WORK

MEtacake

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