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Dr. Josh Axe is a world-renowned doctor of natural medicine and clinical nutritionist who co-founded wellness brand Ancient Nutrition with Jordan Rubin. Ancient Nutrition is rooted in timeless wisdom, offering supplements and nutrition products inspired by ancient health practices. Sourcing high-quality, sustainable ingredients, their products combine traditional remedies and modern science to support those looking to nourish their health naturally.
Metacake partnered with the Dr. Axe team to overhaul the Ancient Nutrition ecommerce store, delivering a redesign that mirrored the brand’s premium quality while supercharging conversions. We customized the store with seamless content integration on product pages, optimized the customer experience from the PDP through to checkout to drive conversion, and executed the project on an accelerated schedule. With the leadership team eyeing a business sale to a private equity firm, our rapid turnaround provided a quick win, boosting performance metrics to support a favorable outcome.
For more than 20 years, we’ve helped build hundreds of eCommerce ventures and generated billions in revenue. Our Tennessee heritage brings a down-to-earth, yet innovative perspective to every project. If you’re committed to growing a thriving business and think we could be the right fit, let’s connect.
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