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Gibson Brands, the world’s most iconic guitar brand, has shaped the sounds of generations of musicians and music lovers across genres for more than 100 years. Founded in 1894 and headquartered in Nashville, TN, Gibson Brands has a legacy of world-class craftsmanship, legendary music partnerships, and progressive product evolution that is unrivaled among musical instrument companies.
The goal of this ecommerce strategy and planning engagement was to help the Gibson leadership team craft a comprehensive plan to invest in and expand their emerging direct-to-consumer (DTC) ecommerce channel. Metacake collaborated with the Gibson Brands team to shape both short-term and long-term strategies for developing this channel. Following this, Metacake served as consultants, guiding the implementation of the plan and supporting the successful launch of the new Gibson and Epiphone ecommerce stores.
For more than 20 years, we’ve helped build hundreds of eCommerce ventures and generated billions in revenue. Our Tennessee heritage brings a down-to-earth, yet innovative perspective to every project. If you’re committed to growing a thriving business and think we could be the right fit, let’s connect.
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