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Gibson Brands, the world's most iconic guitar brand, has shaped the sounds of generations of musicians and music lovers across genres for more than 100 years. Founded in 1894 and headquartered in Nashville, TN, Gibson Brands has a legacy of world-class craftsmanship, legendary music partnerships, and progressive product evolution that is unrivalled among musical
Ecommerce Strategy and Planning – The objective of this engagement was to assist the Gibson leadership team in developing a detailed plan for investing in and growing their nascent DTC ecommerce channel. This led to Metacake working with the Gibson Brands team to develop their short and long-term strategy for building out the ecommerce channel. Metacake then functioned in a consulting role to support the implementation of the plan through the launch of the new Gibson and Epiphone ecommerce stores.
For more than 20 years, we’ve helped build hundreds of eCommerce ventures and generated billions in revenue. Our Tennessee heritage brings a down-to-earth, yet innovative perspective to every project. If you’re committed to growing a thriving business and think we could be the right fit, let’s connect.
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DISCLAIMER: Please understand results are not typical. Your results will vary and depend on many factors including but not limited to your background, experience, and work ethic. All business entails risk as well as taking regular and consistent effort and action.
Metacake, Ken Ott, Metacake’s team members can not and do not make any guarantees about your ability to get results or earn any money with our ideas, information, tools, or strategies.
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