Gibson Brands

Gibson Brands, the world’s most iconic guitar brand, has shaped the sounds of generations of musicians and music lovers across genres for more than 100 years. Founded in 1894 and headquartered in Nashville, TN, Gibson Brands has a legacy of world-class craftsmanship, legendary music partnerships, and progressive product evolution that is unrivaled among musical

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What We Did:

Ecommerce Strategy and Planning – The objective of this engagement was to assist the Gibson leadership team in developing a detailed plan for investing in and growing their nascent DTC ecommerce channel. This led to Metacake working with the Gibson Brands team to develop their short and long-term strategy for building out the ecommerce channel. Metacake then functioned in a consulting role to support the implementation of the plan through the launch of the new Gibson and Epiphone ecommerce stores.

Working with Metacake has been awesome and exactly what we needed. Metacake was instrumental in getting our DTC channel moving forward, which is really exciting for us. This was a very successful project and Metacake has a great team— you guys really delivered!
Cesar Gueikian - Brand President at Gibson Brands, Inc.