An easy-to-navigate, beautiful experience highlighting why filming on Hawai’i Island is best filming experience in the world.
The government of Hawai’i’s film office approached the Metacake team as a trusted partner for rebranding and site design services for the Big Island’s film office. Film productions had been lucrative in the past for the Big Island, but new competition from other locations such as Louisiana and New Zealand began competing for those same productions.
The government wanted to not only compete with these other locations but tell a better story of why Hawai’i is superior. The site design encapsulates an easy-to-navigate, beautiful experience highlighting why filming on Hawai’i Island is the destination location for the most demanding film productions.
Our desire is to create the best film location website in the world.
Metacake was tasked with driving their brand identity, messaging and marketing. We helped position their brand as “Hawai’i Island,” and after branding and messaging exercises were complete, the website project highlighted all the island has to offer — a diversity of locations, financial incentives, resources, quality of talent, as well as ease of doing business.