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Lenox Corp, a leader in profitable online dinnerware sales, approached Metacake with a familiar yet complex challenge. Their ecommerce platform, though successful, relied on outdated technology from the 1980s and offered a subpar user experience that didn’t reflect their brand’s reputation. Testing data showed that a redesign would enhance their profit margins, so they tasked our team with a multifaceted project: overhaul the user experience of a high-traffic site, redesign it to appeal to two distinct customer groups, modernize a decades-old technology platform, test the changes under heavy use, and demonstrate success through increased revenue—all in time for the peak holiday shopping season. It was an ambitious goal with the potential to elevate an already strong business.
Metacake brought substantial expertise to the table and fostered a smooth collaboration with Lenox. We quickly identified critical issues in their ecommerce operations—most notably a checkout process hindering sales—and resolved them efficiently. Our team took the lead in redesigning and redeveloping the checkout, creating an intuitive, refreshed experience tailored to both customer audiences while aligning with Lenox’s objectives. Working swiftly, we launched the updated store just before the year’s busiest season. The result was a 24% increase in checkout conversions, significantly boosting their revenue. Lenox was thrilled with the outcome and would confidently recommend our partnership to others.
Lenox Corp, a leader in profitable online dinnerware sales, approached Metacake with a familiar yet complex challenge. Their ecommerce platform, though successful, relied on outdated technology from the 1980s and offered a subpar user experience that didn’t reflect their brand’s reputation. Testing data showed that a redesign would enhance their profit margins, so they tasked our team with a multifaceted project: overhaul the user experience of a high-traffic site, redesign it to appeal to two distinct customer groups, modernize a decades-old technology platform, test the changes under heavy use, and demonstrate success through increased revenue—all in time for the peak holiday shopping season. It was an ambitious goal with the potential to elevate an already strong business.
Metacake brought substantial expertise to the table and fostered a smooth collaboration with Lenox. We quickly identified critical issues in their ecommerce operations—most notably a checkout process hindering sales—and resolved them efficiently. Our team took the lead in redesigning and redeveloping the checkout, creating an intuitive, refreshed experience tailored to both customer audiences while aligning with Lenox’s objectives. Working swiftly, we launched the updated store just before the year’s busiest season. The result was a 24% increase in checkout conversions, significantly boosting their revenue. Lenox was thrilled with the outcome and would confidently recommend our partnership to others.
For more than 20 years, we’ve helped build hundreds of eCommerce ventures and generated billions in revenue. Our Tennessee heritage brings a down-to-earth, yet innovative perspective to every project. If you’re committed to growing a thriving business and think we could be the right fit, let’s connect.
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