Old Spice (P&G)

Old Spice (P&G)

Established in 1937 and acquired by Procter & Gamble in 1990, Old Spice is a popular men’s grooming brand known for deodorants, body washes, and colognes. Famous for its musky scent and iconic packaging, it gained widespread attention through humorous, bold ads, especially the “Old Spice Guy” campaign. The brand blends classic appeal with modern scents, targeting both older and younger audiences. Old Spice has become a staple in men’s personal care, maintaining its place as a leading brand through clever marketing and evolving product lines.

Our Impact

Seeking to push innovation in the DTC ecommerce space, Procter & Gamble (P&G) teamed up with the NFL to launch a unique online store where customers could personalize body care products with badges from their favorite NFL teams and custom messages. Leveraging the BigCommerce platform, Metacake built this custom personalization experience. Initially featuring labels for six NFL teams alongside exclusive Old Spice designs, the store allows visitors to tailor their body wash and deodorant by choosing the style, scent, and adding a personalized title, delivering a one-of-a-kind shopping experience.

“Metacake is a very experienced and capable ecommerce team. They were great to work with and we appreciated that they were clearly passionate about growing our brands and business.”
– Tara Murphy

Discover More Creations

Where do I start?

For more than 20 years, we’ve helped build hundreds of eCommerce ventures and generated billions in revenue. Our Tennessee heritage brings a down-to-earth, yet innovative perspective to every project. If you’re committed to growing a thriving business and think we could be the right fit, let’s connect.

BOOK AN APPOINTMENT
TAKE OUR ASSESSMENT QUIZ
Facebook-f Youtube Instagram

202 5th Ave S
Franklin, TN 37064

OUR WORK

MEtacake

SIGN UP

Subscribe for FREE ecommerce growth tips from the experts, sent straight to your inbox.

Copyright © 2025 Metacake
NOT FACEBOOK: This site is not a part of the Facebook™ website or Facebook Inc. Additionally, This site is NOT endorsed by Facebook™ in any way. FACEBOOK is a trademark of FACEBOOK, Inc. DISCLAIMER: Please understand results are not typical. Your results will vary and depend on many factors including but not limited to your background, experience, and work ethic. All business entails risk as well as taking regular and consistent effort and action. Metacake, Ken Ott, Metacake’s team members can not and do not make any guarantees about your ability to get results or earn any money with our ideas, information, tools, or strategies. Nothing on this page, any of our websites, or any of our content or curriculum is a promise or guarantee of results or future earnings, and we do not offer any legal, medical, tax or other professional advice. Any financial numbers referenced here, or on any of our sites, are illustrative of concepts only and should not be considered average earnings, exact earnings, or promises for actual or future performance. Use caution and always consult your accountant, lawyer or professional advisor before acting on this or any information related to a lifestyle change or your business or finances. You alone are responsible and accountable for your decisions, actions and results in life, and by your registration here you agree not to attempt to hold us liable for your decisions, actions or results, at any time, under any circumstance. This site is not a part of the Facebook website or Facebook Inc. Additionally, This site is NOT endorsed by Facebook in any way. FACEBOOK is a trademark of FACEBOOK, Inc.