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ORCA, the Outdoor Recreation Company of America, is a Nashville-based brand crafting durable, American-made coolers and drinkware for adventure enthusiasts. Founded in 2012 by outdoor lovers determined to build a superior cooler, ORCA has grown from a single 75-quart design into a full line of hard-side and soft-side coolers, plus premium drinkware like tumblers and barrels. Known for lifetime warranties and rugged performance, the brand blends innovation, heritage, and a “built to last” ethos that has made them one of the leading outdoor brands in the U.S.
The Metacake team helped ORCA design and build a DTC ecommerce store that reflected their refreshed branding and innovative products on the Shopify Plus platform. Our team was able to implement several customizations to meet the need to elevate the brand and customer journey. Store customizations included: interactive content elements, custom mega navigation, content blocks in the product grid, and an innovative cooler sizing tool that allows the customer to see the size of the cooler in comparison to their vehicle. The Shopify Plus platform has helped drive the growth of their ecommerce channel and improve the store experience for customers.
For more than 20 years, we’ve helped build hundreds of eCommerce ventures and generated billions in revenue. Our Tennessee heritage brings a down-to-earth, yet innovative perspective to every project. If you’re committed to growing a thriving business and think we could be the right fit, let’s connect.
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