Orca Coolers

ORCA was born from the idea of making a hard-sided cooler that beat out all the rest. It had to be tough, have world class ice retention and come with a lifetime warranty.

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What We Did:

ORCA has grown to become one of the leading outdoor brands in the US. The Metacake team helped ORCA design and build an DTC ecommerce store that reflected their refreshed branding and innovative products on the Shopify Plus platform. Our team was able to implement several customizations to meet the need to elevate the brand and customer journey. Store customizations included; interactive content elements, custom mega navigation, content blocks in the product grid, and an innovative cooler sizing tool that allows the customer to see the size of the cooler in comparison to their vehicle. The Shopify Plus platform has helped drive the growth of their ecommerce channel and improve the store experience for customers.

Why Metacake?

At Metacake, we are data-driven and multidisciplinary. Our unique approach to customer-centered experience design, coupled with the ability to track and refine our products, allows us to create brands, products, and campaigns that are extremely successful. We believe in growing brands that matter and in doing so based on analytics, not instinct (although we have a good sense of that too).


“We have loved working with the Metacake team. They have been great partners in helping us relaunch the Orca store. They bring a ton of experience to the table. They’re accessible, responsive, and have added value every step of the way. Metacake has been an asset to our team and I’m looking forward to continuing to work with them to grow our business.”
-Mike Lewis – Director of Ecommerce – PrideSports / Orca