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Pique is an innovative media and content brand designed to revolutionize movie screenings for studios and develop influential audience groups. Built as a web platform, Pique facilitates curated film screenings—both online and in theaters—connecting studios with highly engaged, influential viewers to amplify feedback and buzz. Targeting individuals with significant social sway, identified via tools like Klout scores, Pique ensures meaningful commentary and sharing to boost film promotion. Core features include user sign-ups, film preference selection, ticket access for local events, and seamless online viewing, all tied to a “screening lifecycle” of setup, awareness, consumption, and follow-through. With a sleek interface and robust architecture, Pique empowers studios with actionable insights while fostering a trusted community of tastemakers driving cinematic success.
Metacake worked along side the client team to create Pique, a trailblazing media brand to connect movie studios with influential audiences. We developed Pique’s brand from the ground up, crafting a bold identity that emphasized curated screenings and social influence. Our team designed a sleek, memorable logo and cohesive brand style, reflecting Pique’s innovative edge. For the website and platform, we built a custom web experience on a robust architecture, featuring intuitive navigation, screening lifecycle integration—spanning setup, awareness, consumption, and follow-through—and core functionalities like user sign-ups, film preferences, and ticket access. We optimized for both online and local screenings, ensuring seamless feedback and sharing tools to amplify studio insights and buzz. Leading the platform launch, we delivered a polished, user-centric solution that positioned Pique as a game-changer. Studios and users alike praised the Pique brand and platform, cementing Pique’s leading role in reshaping film promotion.
For more than 20 years, we’ve helped build hundreds of eCommerce ventures and generated billions in revenue. Our Tennessee heritage brings a down-to-earth, yet innovative perspective to every project. If you’re committed to growing a thriving business and think we could be the right fit, let’s connect.
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