Skillway is a small, boutique sales consulting firm based out of Nashville, Tennessee. They help their partners hit and exceed sales goals. President and Sales Coach, Dew, was looking to develop branding to fit their brand voice and style.

Metacake worked with their team to understand and identify the core value proposition of the business and develop a distinct brand mark and style guide. The key elements of the style guide are logo anatomy and spacing, safety zone, brand typography, primary brand colors, and proper use of the logo.