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Skillway is a boutique sales consulting firm headquartered in Nashville, Tennessee, with an additional office in Memphis, dedicated to helping sales professionals, teams, and organizations surpass their goals. Founded in 2017 by President and Sales Coach Dew Tinnin and her husband Shane, Skillway combines Dew’s extensive sales and motivational coaching expertise with Shane’s background in consulting and analytics. Specializing in relationship-based selling, they offer personalized coaching, training, and consulting services nationwide, both virtually and in-person. Their approach focuses on enhancing enthusiasm, expertise, and efficiency to unlock potential and drive results. Dew sought to develop branding that aligns with Skillway’s unique voice and style, reflecting their commitment to inspiring salespeople to “crush their goals and love what they do.” With a client-centric model, Skillway serves as a trusted partner for top performers across industries, fostering success and work-life blend.
Metacake collaborated with Skillway, a Nashville-based boutique sales consulting firm, to redefine their brand and carve out a fresh market position. We worked closely with Dew Tinnin and her team to pinpoint Skillway’s core value proposition—empowering sales professionals to exceed goals while loving their work. Our process uncovered their unique blend of relationship-based selling and personalized coaching, which we translated into a distinct brand mark and comprehensive style guide. The guide detailed logo anatomy and spacing, safety zones, brand typography, primary colors, and proper logo usage, ensuring consistency across all touchpoints. This refreshed branding highlighted Skillway’s enthusiasm and expertise, setting them apart in the competitive consulting landscape. The result was a bold, cohesive identity that resonated with their audience, strengthened their positioning, and fueled their mission to inspire top sales performers nationwide.
For more than 20 years, we’ve helped build hundreds of eCommerce ventures and generated billions in revenue. Our Tennessee heritage brings a down-to-earth, yet innovative perspective to every project. If you’re committed to growing a thriving business and think we could be the right fit, let’s connect.
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