TB12 Meals

TB12 Meals

Founded by seven-time Super Bowl champion Tom Brady, TB12 is built on the philosophy that peak performance stems from every daily choice—nutrition, hydration, and beyond. TB12 Performance Meals brings this mindset to life with an online service delivering pre-packaged, Tom Brady-inspired meals that make healthy eating simple, tasty, and convenient.

Our Impact

When TB12 Sports teamed up with The Good Kitchen to launch TB12 Performance Meals, Metacake stepped in to design and build a seamless ecommerce experience on Shopify Plus. We engineered a technical solution to integrate the Shopify Plus store and ReCharge subscription platform with The Good Kitchen’s existing backend meal fulfillment system, ensuring smooth operations. Adhering to TB12’s brand style guidelines, we designed and developed a striking, mobile-responsive Shopify theme packed with custom features. From launch to rapid growth, our team supported the store’s expansion, helping it scale as the subscriber base grew.

“The Metacake team was fantastic to work with on the Tom Brady TB12 Meals Shopify Plus store. They were very professional and brought a ton of ecommerce and Shopify expertise to the table. We had to expedite the project timeline and Metacake was able to respond to help us get launched on time. This was the first store or website project that we’ve ever been involved with that has launched smoothly and gone to plan! We are very happy with the work they did and look forward to doing more together. I highly recommend them!”
– Carter Lewis – Co-Founder – The Good Kitchen

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Where do I start?

For more than 20 years, we’ve helped build hundreds of eCommerce ventures and generated billions in revenue. Our Tennessee heritage brings a down-to-earth, yet innovative perspective to every project. If you’re committed to growing a thriving business and think we could be the right fit, let’s connect.

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202 5th Ave S
Franklin, TN 37064

OUR WORK

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