Walmart & Country Nation

Walmart & Country Nation

Country Nation (CN) is an ecommerce-driven video platform developed for Walmart, designed to sell products through original “mainstream country” video episodes. Created in partnership with Walmart and country music star Brad Paisley, CN blends a captivating, user-friendly experience with integrated ads and product merchandising tailored to each episode and channel, driving value for Walmart and brand partners.

Our Impact

Metacake played a pivotal role in bringing Country Nation to life as its brand and technology partner. We collaborated closely to shape the initial concept, then developed the Country Nation brand identity—complete with visuals and assets—to set a strong foundation. Our team designed the platform’s user experience and crafted a compelling pitch for Walmart, backed by a functional prototype featuring real video content and live product links. Beyond the demo, our team scoped out Phase 2, outlining the roadmap for a full commercial launch, positioning the platform for success with advertisers and product sales.

“The Metacake team was professional, knowledgeable and fun. They brought a ton of ecommerce expertise to the table. I am grateful for their contribution and certainly recommend them!”
– Rick Fuqua

Where do I start?

For more than 20 years, we’ve helped build hundreds of eCommerce ventures and generated billions in revenue. Our Tennessee heritage brings a down-to-earth, yet innovative perspective to every project. If you’re committed to growing a thriving business and think we could be the right fit, let’s connect.