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Banded is a national headband and apparel brand based in Franklin, TN, and known for standout quality in a crowded market. Beyond crafting superior products, they’re driven by purpose—for every headband sold, they donate three meals to a child in need worldwide. Historically a B2B-focused company supplying big box retailers, Banded sought to expand their reach directly to consumers with a new ecommerce venture.
Metacake partnered with Banded to bring their B2C vision to life, designing and building a fresh ecommerce store from the ground up. We also developed an innovative giveback program into the store and checkout experience so customers could clearly see how their purchases were helping others in need. After launching the site, we embarked on a long-term collaboration, crafting a marketing and optimization strategy to fuel growth. Our efforts included working with the Banded team to launch new product lines and attract new customers, and refined the customer experience, boosting conversion rates and average order value—transforming Banded into a thriving direct-to-consumer brand.
For more than 20 years, we’ve helped build hundreds of eCommerce ventures and generated billions in revenue. Our Tennessee heritage brings a down-to-earth, yet innovative perspective to every project. If you’re committed to growing a thriving business and think we could be the right fit, let’s connect.
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