The Christmas Light Emporium

The Christmas Light Emporium is a premier retailer of high-quality Christmas lights and décor, turning homes into festive wonderlands. Offering LED strings, C7/C9 bulbs, icicle lights, and unique decorations like animated displays, they cater to both residential and commercial projects. The brand blends innovation with tradition, ensuring durability with their Reindeer Proof™ Warranty and a zero-carbon shipping promise. Their mission—Smiles + Joy + Memories = Hope—drives everything they do. They believe Christmas decorating fall under decorating brings smiles, spreads joy, and creates memories, sparking hope through the magic of lighting.

 

The Results

Metacake partnered with The Christmas Light Emporium to rebuild their ecommerce store on Shopify’s Online Store 2.0 theme. Our main goals were to improve the overall customer experience and enable further expansion and growth of the business online.

We started by refreshing the brand visuals and voice to better connect with customers emotionally and convey The Christmas Light Emporium’s expertise. We also optimized the store foundation, enhancing the mobile experience and giving more merchandising control on the homepage. Additionally, Metacake refocused the customer journey to drive discovery and conversion through improved navigation, search/filtering, and content cataloging. The refreshed store design creates a more immersive buying experience for all customers.

Overall, our work updated The Christmas Light Emporium’s online presence to support the next phase of business growth with a customer-centric ecommerce store.

“Metacake is accessible, responsive, and has added value every step of the way. Metacake has been an asset to our team and I’m looking forward to continuing to work with them to grow our business.”
– Mike Lewis

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Where do I start?

For more than 20 years, we’ve helped build hundreds of eCommerce ventures and generated billions in revenue. Our Tennessee heritage brings a down-to-earth, yet innovative perspective to every project. If you’re committed to growing a thriving business and think we could be the right fit, let’s connect.

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202 5th Ave S
Franklin, TN 37064

Our Work

Metacake

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