Cookshack

Cookshack, established in 1962 in Ponca City, Oklahoma, is a premier American brand renowned for crafting top-tier smokers, grills, and barbecue equipment. Famous for delivering authentic wood-fired flavor, their electric and pellet smokers—such as the Smokette and Fast Eddy’s lines—offer consistent, delicious results for home cooks and pitmasters. Made with durable stainless steel and equipped with precise controls, Cookshack’s versatile products simplify smoking everything from ribs to brisket. Trusted by BBQ champions and caterers, they also provide spices, woods, and accessories, blending innovation with decades of expertise to bring professional-grade barbecue to all.

The Results

Metacake brought Cookshack’s ecommerce game up to speed by migrating them from a legacy platform to Shopify Plus, delivering a custom-designed store tailored for both commercial and residential customers. We reorganized their product lineup and navigational structure to streamline browsing, crafting an intuitive experience that boosted conversion rates. Our focus on a seamless, user-friendly design paid off with a smooth, successful launch, setting Cookshack up to serve BBQ enthusiasts and pros alike with ease and efficiency.

“The Metacake team exceeded our expectations in getting our new ecommerce store launched. We had a very tight deadline and they never missed a beat. The Cookshack team was in the middle of an ERP implementation so Metacake’s ability to run independently and intelligently allowed us to hit our critical launch date. I highly recommend Metacake and look forward to continuing to work together with them.”
– Stuart Powell – President/CEO at Cookshack, Inc.

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Where do I start?

For more than 20 years, we’ve helped build hundreds of eCommerce ventures and generated billions in revenue. Our Tennessee heritage brings a down-to-earth, yet innovative perspective to every project. If you’re committed to growing a thriving business and think we could be the right fit, let’s connect.

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Franklin, TN 37064

Our Work

Metacake

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