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Dockers is a brand of casual clothing, primarily known for its khaki pants, which was launched in 1986 by Levi Strauss & Co. The brand targets a more relaxed, business-casual lifestyle and offers a variety of clothing items including pants, shorts, shirts, and jackets. Dockers gained popularity for its durable, comfortable, and versatile clothing, often worn in professional settings or for casual occasions. It has become a prominent brand in men’s fashion, recognized for its classic, preppy style with an emphasis on quality and functionality. Genesco Inc. manages and markets the Dockers footwear brand under a license from Levi Strauss & Co. Genesco also owns and markets other footwear brands like Johnston & Murphy and Journeys.
The Genesco team partnered with Metacake to elevate Dockers Shoes’ online presence, and deliver a high-impact ecommerce solution tailored to their goals of scalability and an exceptional customer experience. We crafted a technical strategy to seamlessly integrate the store into Genesco’s backend operations, leveraging Shopify Plus for agility and growth. Our team designed the store to align with Dockers’ global brand specifications, ensuring a polished look that resonated with their customers. Beyond aesthetics, we developed and customized the platform with advanced filtering and sorting features, empowering customers to navigate brands effortlessly. The result? A successful launch that not only met evolving customer needs but also drove impressive sales growth, solidifying Dockers Shoes as a standout in Genesco’s portfolio.
For more than 20 years, we’ve helped build hundreds of eCommerce ventures and generated billions in revenue. Our Tennessee heritage brings a down-to-earth, yet innovative perspective to every project. If you’re committed to growing a thriving business and think we could be the right fit, let’s connect.
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