Fulton & Roark

Fulton & Roark is a men’s grooming brand blending sophistication with practicality. Famous for their solid colognes—travel-friendly, wax-based scents like Hatteras and Ramble—they use premium ingredients inspired by American terrains. Beyond fragrances, they offer bar soaps, shave creams, and deodorants, all tailored for the modern man seeking quality without complexity. Emphasizing small-batch craftsmanship, their sleek, durable designs fit effortlessly into any routine. Fulton & Roark’s mission is clear: deliver refined, no-nonsense grooming that empowers men to feel confident and ready, whether on the road or at home.

The Results

Metacake fine tuned some updates and development for their Shopify theme, leaving them with a squeaky clean and functional website.

Along with the website development, Metacake also crafted and led a half-day photoshoot for the intended use of digital display advertising, social media, email campaigns, and print marketing materials. Metacake found a location suitable to the vision of F&R in a beautiful Nashville home, then directed key shots of products in use. This included a variety of new products such as face wash and face scrubber, as well as popular products that have been around such as shaving cream, aftershave cloths and solid cologne.

“Metacake’s always extremely professional and super quick to jump on the project as well as finish it out. Great work all around!”
– Fulton & Roark

Discover More Creations

Where do I start?

For more than 20 years, we’ve helped build hundreds of eCommerce ventures and generated billions in revenue. Our Tennessee heritage brings a down-to-earth, yet innovative perspective to every project. If you’re committed to growing a thriving business and think we could be the right fit, let’s connect.

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202 5th Ave S
Franklin, TN 37064

Our Work

Metacake

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