Elvis Presley’s Graceland: Official Store

The Graceland Official Store is the ultimate destination for Elvis Presley fans, offering authentic, high-quality merchandise inspired by the King of Rock ‘n’ Roll. From apparel like T-shirts and hoodies to collectibles, dinnerware, and exclusive vinyl, the store celebrates Elvis’s legacy and Graceland’s iconic charm. Rooted in Memphis, Tennessee, where Elvis called home, it provides fans worldwide with memorabilia reflecting his music, movies, and larger-than-life persona. With a focus on quality and authenticity, every item—from gold record replicas to TCB-themed gear—connects fans to Elvis’s enduring spirit, making it a must-visit for devotees and nostalgists alike.

The Results

Metacake transformed the Graceland Official Store by leading the migration from a legacy NCR platform to Shopify Plus, delivering a modern ecommerce foundation. We handled a full store redesign and development, tailoring it with customizations to reflect Elvis’s iconic brand. Our team integrated the store with Graceland’s backend systems—CRM, attraction ticketing, fulfillment, finance, and marketing—for seamless operations across the board. The new store launched without a hitch, and we continued to provide ongoing support, helping roll out promotions that helped to drive significant growth. The result was a smoother, more effective online experience that kept fans rocking and shopping.

“Our first project with Metacake has been a great experience from start to finish. Their team brought us experience and insight we could not find anywhere else. We quickly gained peace of mind, knowing we were working with a solid partner.””
– Garrick Pohl

Where do I start?

For more than 20 years, we’ve helped build hundreds of eCommerce ventures and generated billions in revenue. Our Tennessee heritage brings a down-to-earth, yet innovative perspective to every project. If you’re committed to growing a thriving business and think we could be the right fit, let’s connect.