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Born from a need to protect traditional masculinity, promote common sense, and fight woke left ideals, Daily Wire Ventures created Jeremy’s Razors to provide conservative men and women a brand for their everyday needs that actually aligns with their values. Since its launch, the company has expanded beyond its initial offering to include a Second Generation Razor along with a full suite of bath and personal care products.
Metacake partnered with Jeremy’s Razors, to refresh and align its identity for foundational growth. We began by defining their core values—traditional masculinity and common sense—and mapping customer avatars, targeting both loyal fans and new non-Daily Wire customers. Collaborating with DW Ventures, we established brand guardrails and unified messaging across marketing and product positioning to reflect Jeremy’s “woke-free” ethos. We revamped their style guide, introducing new assets like icons and typography, while optimizing the customer journey with high-impact landing pages, including a “New Customer” page tailored for paid traffic. Our work resolved brand inconsistencies and delivered an intuitive, high-converting ecommerce experience on their Shopify Plus platform. By blending bold design with strategic alignment, we positioned Jeremy’s Razors for sustained success, reinforcing its appeal to conservative consumers seeking quality personal care products that match their principles.
For more than 20 years, we’ve helped build hundreds of eCommerce ventures and generated billions in revenue. Our Tennessee heritage brings a down-to-earth, yet innovative perspective to every project. If you’re committed to growing a thriving business and think we could be the right fit, let’s connect.
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