Mariners Learning System

Mariners Learning System is a leader in online education, offering U.S. Coast Guard-approved captains’ courses and other boating courses online. Their flexible, user-friendly platform allows students to earn captain’s licenses or other certifications at their own pace, backed by top-notch customer support. Over the last 20 years, Mariners has built an industry leading company, helped over 200,000 successful captains, and is still dedicated to serving and equipping their students for safety and confidence on the water.

Our Impact

Metacake partnered with Mariners Learning System for an expansive engagement covering full rebranding, marketing strategy (including email and paid acquisition channels), content strategy, and a full website redesign and migration to Shopify Plus.

We established core objectives to evolve Mariners into an aspirational boating education and lifestyle brand, diversify acquisition channels, and attract ideal target customers into higher lifetime value products.

For acquisition channel development, Metacake provided ongoing leadership and optimization across email marketing, paid advertising, and content strategy to efficiently drive traffic, conversions, and revenue.

Additionally, we facilitated a full migration of Mariners’ ecommerce storefront to a modern, scalable platform to remove limitations on business growth. Our redesign work enhanced the customer journey to improve conversion rates and integrated new physical product lines to enable customer lifetime value expansion through cross-sell/upsell.

Overall, Metacake drove meaningful progress across our core engagement pillars of branding, marketing strategy alignment, customer acquisition, creating a future-proof ecommerce foundation to support Mariners Learning System’s next phase of rapid growth.

“In my 35 years of business I’ve never worked with a better group than Metacake. They have outperformed my expectations at every step and have a genuine desire to do right by their clients. Metacake are the best of the best. If you have the chance to work with them, take it. You won’t regret it.”

– Bob Figular – President – Mariners Learning System

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Where do I start?

For more than 20 years, we’ve helped build hundreds of eCommerce ventures and generated billions in revenue. Our Tennessee heritage brings a down-to-earth, yet innovative perspective to every project. If you’re committed to growing a thriving business and think we could be the right fit, let’s connect.