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For over 50 years, Midland has taken a pioneering role in two-way radio technology, introducing CB radio and 14-channel FRS radio technology to the market. Today, Midland is the leading supplier of two-way radios, weather alert radios and an innovator in emergency radio technology.
The Metacake team partnered with the Midland Radio team to migrate the Midland Radio site to the Shopify Plus platform. This decision to take advantage of Shopify’s secure and scalable infrastructure will make the site easier to manage for the Midland radio team moving forward. These benefits along with a significantly improved customer experience will enable the expansion and growth of the business online.
The primary goals for the new store were to:
-Refresh the design and create an updated overall look for the website
-Help customers more easily browse, find the right product for them and make a purchase decision
-Improve the overall promotional/marketing features available to help drive conversion rate and average order value
-Build the store on a stable, secure and scalable platform
-Have a more agile store platform that the Midland team can more easily manage day-to-day
For more than 20 years, we’ve helped build hundreds of eCommerce ventures and generated billions in revenue. Our Tennessee heritage brings a down-to-earth, yet innovative perspective to every project. If you’re committed to growing a thriving business and think we could be the right fit, let’s connect.
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