HealthStream is a leading healthcare technology and services provider dedicated to enhancing patient outcomes by developing the workforce of healthcare organizations. Based in Nashville, TN, HealthStream offers a full suite of solutions focused on workforce development, training, talent management, credentialing, and more.
Nursegrid Learn by HealthStream is a dynamic continuing education platform tailored for nurses seeking to advance their skills and careers. Offering unlimited, state-specific CE courses, it blends convenience with cutting-edge content, from neonatal care to pharmacology, all ANCC-accredited and state-board approved. Nursegrid Learn is designed to fit busy schedules by providing accessible, online learning with tools like resume-building resources and advanced clinical training. This offering is empowering nurses of all levels to meet licensure requirements, boost expertise, and excel in patient care.
Metacake partnered with HealthStream to bring their world-class educational content to a direct-to-consumer ecommerce platform. We created a custom Shopify Plus store experience specifically designed to make HealthStream’s educational products easy for customers to find and purchase.
The store facilitates building an online nurse community focused on professional development through free and paid courses, career growth tools, and job opportunities. It also establishes a foundation for organic traffic growth and long-term channel expansion. From a technical perspective, Metacake integrated the HealthStream store with their internal Learning Management System to enable seamless delivery of digital educational products to end customers.
Overall, we successfully executed on a differentiated DTC ecommerce strategy to increase access to HealthStream’s offerings and advance the careers of nurses and other healthcare professionals.
For more than 20 years, we’ve helped build hundreds of eCommerce ventures and generated billions in revenue. Our Tennessee heritage brings a down-to-earth, yet innovative perspective to every project. If you’re committed to growing a thriving business and think we could be the right fit, let’s connect.
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