Ollie's Bargain Outlet

Our Impact

Ollie’s, America’s leading off-price retailer with almost 600 stores across the US, approached Metacake to help them migrate their online presence to Shopify Plus. After facing challenges with a previous partner, Metacake’s expertise in solving complex Shopify implementation issues and creating effective solutions for merchants made them the ideal partner for Ollies.

Metacake worked closely with Ollies’ creative team to bring their values to life through custom icons, imagery, and a distinctive, playful design that captured the essence of the Ollies brand on the Shopify platform. In addition to some significant front-end customizations to engage the customer with the Ollie’s brand, one of the biggest challenges was integrating Ollies’ existing backend system. In particular their “deals” functionality. Metacake created a custom Shopify blog section to handle deals, which could sometimes include specific related products and other times just brand-wide discounts. This allowed for a seamless integration and display of deals for customers on the Shopify site.

On the product side, Metacake worked with the Ollie’s team to pull in their products and inventory via the API and based on the customer’s location or selected store show that product’s availability in the nearest store. Metacake also implemented advanced features like a store locator and selector, store flyer integration, and a dynamic savings counter, all of which enhanced the customer experience and elevated Ollies’ brand.

After an intensive design and development phase, Ollies successfully launched their new Shopify Plus site in January of 2025.

“Ollie’s needed a new website that would load quickly, be mobile-friendly, and be optimized for search engines on the Shopify platform. We were concerned about the challenges that custom work could present and emphasized the need for an easily maintainable site. We discovered that Metacake took the time to understand our business model and delivered a website that effectively showcased our brand. They have a comprehensive understanding of the Shopify platform and made impactful recommendations to our team while collaborating with third-party vendors to achieve a common goal. We would highly recommend Metacake to other businesses seeking a website that not only looks great but also makes a significant impact.”

– Tom Kuypers – Senior Vice President Marketing- Ollie’s Bargain Outlet

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