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The Pioneer Woman Mercantile is a destination restaurant, bakery and store in Pawhuska, Oklahoma! Ree and Ladd Drummond spent years renovating the hundred-year-old Osage Mercantile building on Main Street so that they could welcome visitors from near and far and give them a slice of small town hospitality.
Metacake partnered with The Pioneer Woman, Ree Drummond’s beloved lifestyle brand, to craft a direct-to-consumer (DTC) strategy that leveraged her vast audience for branded product sales. We designed and developed a custom ecommerce store on Shopify, showcasing her signature cookware, home décor, and fashion items with a seamless, country-chic vibe. Our team focused on creating an intuitive shopping experience, optimizing product pages to highlight fan favorites like floral cookware and bedding. Post-launch, we implemented data-driven optimizations—refining navigation, streamlining checkout, and enhancing upsell features—to boost average order value and conversion rates. By aligning the store with Ree’s authentic voice and aesthetic, we tapped into her loyal following, driving engagement and sales. The Pioneer Woman team praised our strategic insight and execution, noting the store’s success in connecting directly with fans, elevating their DTC presence, and delivering measurable growth in a competitive market.
For more than 20 years, we’ve helped build hundreds of eCommerce ventures and generated billions in revenue. Our Tennessee heritage brings a down-to-earth, yet innovative perspective to every project. If you’re committed to growing a thriving business and think we could be the right fit, let’s connect.
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