Pipette

Pipette

Pipette is a clean skincare brand on a mission to redefine baby care by providing gentle, safe, and effective products for babies and moms. Developed with input from pediatricians and dermatologists, their formulas are 100% clean, hypoallergenic, fragrance-free, vegan, and cruelty-free, ensuring peace of mind for parents. Pipette’s product line includes essentials like baby lotion, shampoo, and wipes, as well as offerings for expectant and postpartum moms. With a focus on transparency and science-backed care, Pipette empowers families to nurture their little ones with confidence, making it a trusted choice for modern, conscientious parents.

Our Impact

When Pipette approached Metacake as a newly launched brand, they needed a Shopify store that matched their vision. We built a fully custom theme from the ground up, seamlessly blending content and products across key pages. Our team reviewed and refined the store design with technical expertise, developed tailored solutions like content-integrated product listings and a dynamic, interactive blog and resource hub for parents, and ensured full mobile responsiveness. The result was a polished, functional ecommerce experience that elevated their online presence and connected with their audience.

The Metacake team was so responsive. The work they did was exactly what we were looking for! I appreciated their proactiveness and working directly with ShipStation to figure this one out. I can’t tell you how helpful it was to not be stuck in the middle between several different parties. We loved working with the Metacake team!
– Jeni’s Ice Cream

Where do I start?

For more than 20 years, we’ve helped build hundreds of eCommerce ventures and generated billions in revenue. Our Tennessee heritage brings a down-to-earth, yet innovative perspective to every project. If you’re committed to growing a thriving business and think we could be the right fit, let’s connect.