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Randolph Business Resources, founded in 2009 by Mickey Randolph in Middle Tennessee, offers affordable outsourced accounting solutions for small to medium-sized businesses. With a team of over 40 professionals, they provide services like financial reporting, bookkeeping, and payroll, allowing business owners to focus on growth. Passionate about simplifying finances, they transform complex financial statements into actionable insights. Their flexible, on-site or remote support scales with client needs, fostering work-life balance for both clients and staff. The team’s dedication has earned praise for saving businesses and driving success, making Randolph a trusted partner in the region.
Metacake, an expert ecommerce and branding agency, collaborated with Randolph Business Resources to create a dynamic, integrated website that elevated their brand and attracted new clients. Our journey began with a strategic deep-dive into Randolph’s goals: showcasing their accounting expertise and appealing to small-to-medium businesses in Middle Tennessee. We crafted a strategy emphasizing clarity, trust, and scalability to reflect their mission of simplifying finances.
In the design phase, we developed a modern, professional interface with intuitive navigation, highlighting their services—bookkeeping, payroll, and financial reporting—while incorporating client testimonials to build credibility. The design balanced accessibility with a sleek aesthetic, ensuring it resonated with business owners seeking reliable support. For development, we built a custom WordPress site, integrating lead-generation tools like contact forms and service calculators to drive client inquiries. We optimized for SEO and mobile use, boosting visibility and usability.
Post-launch, Metacake provided Randolph with analytics tracking and marketing insights to refine their outreach, resulting in increased traffic and client engagement. Randolph commended our strategic vision and seamless execution, noting the website not only strengthened their brand but also positioned them as a go-to resource, fueling business growth and reinforcing their regional reputation.
For more than 20 years, we’ve helped build hundreds of eCommerce ventures and generated billions in revenue. Our Tennessee heritage brings a down-to-earth, yet innovative perspective to every project. If you’re committed to growing a thriving business and think we could be the right fit, let’s connect.
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