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Revision Skincare is a physician-backed, USA-made brand delivering medical-grade, anti-aging skincare solutions. Preferred by many dermatologists, plastic surgeons, and medical spas, their innovative formulas combat visible aging while nurturing long-term skin health. From cleansers to serums and moisturizers to neck and body creams, Revision targets fine lines, firmness, and radiance with clinically proven results. Their commitment to quality products empowers customers to enjoy transformative, science-driven care, to help foster youthful, healthy skin without compromise.
Expansion into Ecommerce
Prior to 2018, Revision Skincare was sold exclusively through skincare professionals and select distributors and wholesale channels. In 2018 they decided to launch a DTC ecommerce channel with the help of Metacake, which is not traditional in their industry.
While a DTC channel had the potential to grow their business substantially, they had to be careful not to compete with or cannibalize their existing business. They also needed to ensure that they would not disrupt their relationships with existing distributors and skincare professionals.
To do this, Metacake helped Revision Skincare launch their ecommerce business on the Shopify Plus platform with several customizations to both the store functionality and the checkout. One example of this was integrating with their backend system to pull in data on all of their skincare professional partners to the ecommerce site, allowing customers to find and select a skincare professional near them.
In the end, Revision Skincare actually provided a new way to support their skincare professional partners, bringing them a new stream of revenue with their ecommerce channel while providing customers a convenient way to get the skincare products they love.
Ecommerce During the Covid-19 Pandemic
Since its launch in 2018, Revision’s DTC ecommerce channel has become an integral part of their business. Through influencer marketing, paid ads, and email marketing, the DTC channel has grown to be a significant portion of their overall business revenue and has become their fastest-growing channel.
This channel became even more important during the COVID-19 pandemic as skincare offices around the world were shut down and their traditional business channel experienced a quick drop in sales. Their ecommerce store was critical in sustaining Revision Skincare’s business during this time, allowing them to continue serving customers, as well as providing a stream of revenue for their skincare professional partners.
Metacake continues to provide ongoing store support and optimization services, along with paid ads management and email marketing services to further the growth of Revision Skincare’s business.
For more than 20 years, we’ve helped build hundreds of eCommerce ventures and generated billions in revenue. Our Tennessee heritage brings a down-to-earth, yet innovative perspective to every project. If you’re committed to growing a thriving business and think we could be the right fit, let’s connect.
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