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“Risen” (2016) is a biblical drama directed by Kevin Reynolds, starring Joseph Fiennes as Clavius, a Roman military tribune. Set in 33 AD Judea, the film follows Clavius as he is tasked by Pontius Pilate to oversee the crucifixion of Jesus (Cliff Curtis) and later investigate the disappearance of his body, amid rumors of a risen Messiah. Alongside his aide Lucius (Tom Felton), Clavius embarks on a quest to disprove the resurrection, interviewing witnesses and tracking the disciples. His journey challenges his beliefs, blending a detective-style narrative with historical and spiritual exploration. The film offers a unique perspective on the resurrection story through a non-believer’s eyes.
Metacake partnered with Sony Pictures to design and develop an engaging interactive website for the 2016 biblical drama “Risen,” starring Joseph Fiennes. Our team crafted a strategy to immerse users in the film’s unique perspective—a Roman soldier’s search for Jesus’ body post-resurrection—while driving ticket sales. We integrated captivating trailers and behind-the-scenes content to build excitement, alongside interactive features like Bible studies that tied into the film’s themes, appealing to faith-based audiences. A standout feature was the sophisticated theater finder tool, allowing users to locate screenings by zip code and purchase tickets seamlessly, boosting conversions. The design balanced cinematic visuals with intuitive navigation, optimized for desktop and mobile. Post-launch, we leveraged analytics to refine user experience, ensuring the site resonated with fans and maximized engagement. Sony praised our innovative approach, crediting the site with enhancing “Risen’s” visibility and box office success.
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