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Rootberry is a St. Louis-based company dedicated to crafting 100% plant-based, allergen-friendly, and flavorful food. Founded on the philosophy “From the roots come the fruits,” they aim to make plant-rich eating accessible and enjoyable, promoting physical, mental, and emotional well-being. Their menu features a variety of vegan, gluten-free meals, snacks, and sweets, designed to deliver both taste and health benefits. Rootberry emphasizes research-backed advantages of plant-based diets, like reduced cancer risks and improved mood. Committed to quality and sustainability, they offer their products through retail partnerships and online, striving to inspire more people to embrace plant-based living daily.
rootberry came to Metacake as an innovative food startup offering local delivery while also launching into the retail grocery channel. Metacake partnered with the rootberry team to build the best ecommerce strategy for launching their online store and delivery business. Metacake designed and built rootberry’s ecommerce store on Shopify Plus as well as their B2B portal. Metacake also helped rootberry launch its email marketing channel on Klaviyo and provided ongoing growth consulting.
At Metacake, we are data driven and multidisciplinary. Our unique approach of customer-centered experience design coupled with the ability to track and refine our products allows us to create brands, products, and campaigns that are extremely successful. We believe in growing brands that matter and in doing so based off of analytics, not instinct (although we have a good sense about that too).
For more than 20 years, we’ve helped build hundreds of eCommerce ventures and generated billions in revenue. Our Tennessee heritage brings a down-to-earth, yet innovative perspective to every project. If you’re committed to growing a thriving business and think we could be the right fit, let’s connect.
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