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Simple Modern is an Oklahoma-based, omnichannel drinkware and consumer goods company founded in 2015 by three University of Oklahoma graduates—Mike Beckham, Bryan Porter, and Micah Ames. Driven by a mission to “give generously,” the company offers premium-quality, stylish stainless steel water bottles, tumblers, and other products at accessible prices. Committed to relationships, excellence, and generosity, Simple Modern donates at least 10% of its annual profits to global nonprofits. From a bootstrapped start, it has grown into a category leader, partnering with major retailers like Amazon, Target, and Walmart, and securing licenses with brands like Disney and the NFL. Headquartered in the Oklahoma City area, Simple Modern blends innovation with a values-driven culture, serving customers across all 50 states and beyond.
Metacake partnered with Simple Modern, a premium drinkware brand known for its vacuum-insulated, powder-coated tumblers and bottles that keep drinks cold for 24 hours and hot for 8 hours, to elevate their ecommerce presence. We relaunched their existing Shopify store on a fresh theme, infusing brand-specific customizations and rich content to reflect their mission of exceptional products and lasting relationships. Our team designed and developed a standout university drinkware page, showcasing licensed collegiate designs, and an innovative Greek collections page tailored for fraternity and sorority fans, enhancing their appeal to niche markets. We optimized the store for seamless navigation, mobile responsiveness, and conversions, ensuring a premium user experience. The Simple Modern team praised our strategic redesign and creative execution, noting the new store and unique collections pages significantly strengthened their online brand and customer reach.
For more than 20 years, we’ve helped build hundreds of eCommerce ventures and generated billions in revenue. Our Tennessee heritage brings a down-to-earth, yet innovative perspective to every project. If you’re committed to growing a thriving business and think we could be the right fit, let’s connect.
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