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Country Nation (CN) is an ecommerce-driven video platform developed for Walmart, designed to sell products through original “mainstream country” video episodes. Created in partnership with Walmart and country music star Brad Paisley, CN blends a captivating, user-friendly experience with integrated ads and product merchandising tailored to each episode and channel, driving value for Walmart and brand partners.
Metacake played a pivotal role in bringing Country Nation to life as its brand and technology partner. We collaborated closely to shape the initial concept, then developed the Country Nation brand identity—complete with visuals and assets—to set a strong foundation. Our team designed the platform’s user experience and crafted a compelling pitch for Walmart, backed by a functional prototype featuring real video content and live product links. Beyond the demo, our team scoped out Phase 2, outlining the roadmap for a full commercial launch, positioning the platform for success with advertisers and product sales.
For more than 20 years, we’ve helped build hundreds of eCommerce ventures and generated billions in revenue. Our Tennessee heritage brings a down-to-earth, yet innovative perspective to every project. If you’re committed to growing a thriving business and think we could be the right fit, let’s connect.
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