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Women of Ford is a female-centric car buying microsite concept, developed in collaboration with Ford, Revolution Pictures, and Cars.com, designed to empower women car shoppers aged 18-54 by streamlining their buying journey. The microsite serves as a content hub featuring original video content, articles, and a quiz that doubles as a car finder tool, recommending vehicles (including non-Ford models) based on user answers, with pricing, model comparisons, and dealer info powered by Cars.com to drive engagement and purchase actions. Ford, as a key partner, provides assets like Head-to-Head comparison videos and supported marketing efforts to amplify reach, while additional features include a downloadable Car Buyer’s handbook, a live chat integration. Backed by digital and social video content plus written articles, the microsite positions Ford as a trusted brand for women navigating the car-buying process.
Metacake teamed up with Revolution Pictures and Cars.com to bring the Women of Ford microsite to life, delivering a tailored demo that blended female-centric content with actionable tools. We shaped the concept to resonate with women shoppers, designing and developing a sleek prototype that showcased video content, articles, and a dynamic car finder quiz integrated with Cars.com’s data for real purchase potential equipping Ford with a production-ready concept that showcased creativity and shopper-focused design.
For more than 20 years, we’ve helped build hundreds of eCommerce ventures and generated billions in revenue. Our Tennessee heritage brings a down-to-earth, yet innovative perspective to every project. If you’re committed to growing a thriving business and think we could be the right fit, let’s connect.
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